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Panasonic Holdings Corporation Panasonic Holdings Corporation About Panasonic Group Group CEO's Message Business Philosophy 1. The Mission of the Enterprise 2. The Mission of the Panasonic Group, and What We Must Do Now 3. The Basic Management Objective 4. The Company Creed and the Seven Principles 5. The Basic Business Philosophy of the Panasonic Group 6. Practicing the Basic Business Philosophy 7. The Customer Comes First 8. Autonomous Responsible Management 9. Participative Management through Collective Wisdom 10. Developing People and Making the Most of Their Potential Panasonic Leadership Principles Code of Ethics & Compliance About the Panasonic Group Code of Ethics & Compliance Chapter 1 Chapter 2 Chapter3 Chapter 4 Chapter 5 Procurement For Suppliers Green Procurement Clean Procurement Declaration Strategic Partnerships Intellectual Property Panasonic IP Innovation Project Brand Protection Human Resources and Organizations Corporate Information Group Companies Products and Solutions Consumer Business Products and Solutions What Panasonic delivers Experience Sponsorships History Corporate History The Founder, Konosuke Matsushita Words of Wisdom Panasonic Museum News Investor Relations Financial Announcements Presentation Related Release Library IR Summary Integrated Report Annual Securities Report, etc. Corporate Governance Calendar Shareholders' Meeting Stock and Corporate Bonds Stock Price / Ratings / Corporate Bonds Dividends FAQ / Contacts Brand Live Your Best Five Principles Regarding Brand Names Panasonic Brand Identity Brand History Technology R&D Outlook R&D Activities Innovators R&D Organization History of Technology List of Conference Presentations 2023 2022 2021 2020 2019 2018 Design Sustainability Our Approach The Promotion of Sustainability Management Initiatives for SDGs External Recognition History Corporate Citizenship Activities Initiatives for SDGs Diversity, Equity & Inclusion What is Diversity, Equity & Inclusion (DEI) ? Panasonic Group Diversity, Equity & Inclusion (DEI) Policy DEI and Employees’ Well-being Top Management Commitment Creating an Inclusive Work Environment Support for Every Individual: Diverse Work Styles and Work-Life Balance People with Disabilities Employing Workers Post Retirement LGBTQ Gender Equity Global Initiatives Panasonic Group's DEI in Data Panasonic Group DEI News Employee Journey History of Diversity Promotion Awards Environment Policy Mid-term to Long-term Environmental Vision Governance Response to TCFD Products and Factories Global Warming Adaptation Reducing CO2 Emissions in Factories Green Logistics Resources Biodiversity Water Resource Chemical Substance Global Activities Supply Chain Human Resource Development Communication Social Governance Download Data Book Report Archive Content Index Careers Products and Solutions About Panasonic Group News Investor Relations Brand Technology Design Sustainability Careers Products and Solutions About Panasonic Group Group CEO's Message Business Philosophy Code of Ethics & Compliance Procurement Intellectual Property Corporate Information Group Companies Products and Solutions Experience Sponsorships History Corporate History The Founder, Konosuke Matsushita Words of Wisdom Panasonic Museum 1954 Innovative Products: 5-tube personal radio The company's first 5-tube personal radio receivers for export, the PS-54, were manufactured in 1954. The company was trying to explore business opportunities in exporting but radios at that time were generally not as reliable as today. Nonetheless, the export of radios, which were classified as high-priced products, presented a big opportunity for greater profits and were expected to have promise in overseas markets. To start the radio export business, it was necessary that the company have a complete range of products including one-band, two-band, and three-band sets, and therefore, all the people concerned discussed through the night about what kind of models should be developed, produced and marketed. Innovative Products: 4-tube 1-band portable radio The company's first export model, a 4-tube 1-band portable radio for the U.S., the PL-420, was manufactured in 1954. The demand for radios in the U.S. market was already great at that time and there was a wide variety of radio models in electric stores. The company therefore did research in the U.S. market with the aim of exporting products there and decided to test-export 1,000 units of the PL-420 radio, believing that a product would get attention as long as it was equipped with unique features. The decision made at that time was the first step in opening up and expanding the U.S. market. Next > Index of Corporate History Home About Panasonic Group History Corporate History 1954 Facebook YouTube  X  LinkedIn Instagram Support Site Map Terms of Use Social Media Terms of Use Web Accessibility Policy Social Media Policy Privacy Policy COOKIE Policy Area/Country Panasonic Holdings CorporationCopyright © Panasonic Holdings Corporation