iosports

TOP The museum will reopen on 24 Jun. --> Closed --> Caretta Shiodome, Higashi-Shimbashi 1-8-2, Minato-ku, Tokyo | 03-6218-2500 Hours Tue - Sat 12:00 - 18:00 Closed --> ＊12:00-18:00 until further notice --> The only advertising museum in Japan. --> About us Plan your visit Facilities Museum calendar Group tour Apply for media coverage Exhibitions & Events Permanent exhibition Temporary exhibition Events Library Collections Notices & News releases Shop Access JP EN ( other ) Collections Collections Premium ＆ Supplement 看板 錦絵 絵双六 引札 絵びら 新聞広告 PR紙 景品・付録 ポスター --> Sign Nishiki-e Ads Esugoroku(Parcheesi) Hikifuda(Flyer) Ebira Newspaper Advertising PR Magazine Premium ＆ Supplement Poster Premium ＆ Supplement Premiums and supplements, which are still an important part of advertising campaigns and sales promotion activities today, were popular in the latter half of the Edo period, mainly in the form of nishiki-e and other printed materials. In particular, keibutsuhon (“premium books”) were issued for store openings and special sales, and those produced by comic fiction writers were especially popular. In the Meiji period, the introduction of new printing technology led to an increase in the variety of premiums and supplements, while the advent of mass media quickly extended their reach. Newspapers and magazines, which were the new media of that time, aimed to expand subscribers and gained popularity by adding sugoroku, nishiki-e, and photographs as supplements. The Murai Bros. Co., Ltd. also created a boom in “cigarette cards,” which were popular in Europe and the United States at the time, by including them in their products. From the Taisho period onward, premiums and supplements for children grew more diverse, and Glico's “Omake” in particular became a long-running hit that continues to this day. One cause behind the expansion of premiums was the creation of a homogenous mass society over the course of the Taisho and Showa periods. Premiums are a form of sales promotion that is familiar and puts a little fun into people's daily lives. Number of hits： 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 広告絵双六 令嬢成長双六 --> The Ad Museum Tokyo is managed by Yoshida Hideo Memorial Foundation Site Policy Copyright. The Ad Museum Tokyo All Rights Reserved. -->